ProFishingUK is an independent lure brand established in 2022, specialising in handmade soft plastic lures designed with one goal — to create lures that work.

Every lure is made using carefully selected, high-quality materials, with over 30 different lure models developed for everything from ultralight fishing to targeting serious predators.

​

MORE THAN JUST LURES.​

ProFishingUK has always been about more than making and selling lures.

Over the last four years, I've created some of the biggest online lure fishing competitions in the UK, bringing together over 500 anglers from across the country.

The goal of these leagues isn't simply to find a winner. It's to bring more anglers into competitive lure fishing, encourage people to challenge themselves and create a friendly community where experienced anglers and newcomers can compete alongside each other.

 

SHARING THE KNOWLEDGE.

Over the years, I've had the pleasure of passing on my lure fishing knowledge and experience to a huge number of anglers.

Whether you're unsure about which lure to choose, how to rig it, what weight to use, colours, techniques or anything else lure-fishing related — just get in touch.

I'm always happy to help.

​

MADE BY AN ANGLER, FOR ANGLERS.​

Every ProFishingUK design starts with an idea, gets tested on the water and continues to evolve through real fishing experience and feedback from anglers using the lures.

When you place an order with ProFishingUK, you're supporting an independent lure maker and helping me continue developing new designs, colours and ideas to meet the expectations of the anglers who use them.

Every single order is genuinely appreciated. Thank you for choosing ProFishingUK.

 

Caught something on a ProFishingUK lure? Share it with the ProFishingUK Facebook community. Seeing your catches and hearing your feedback is a huge part of what keeps the brand moving forward.

LET THE LURE WORK.